{"title":"Icons","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eDistinctly We Norwegians. Discover the signature styles that have been part of our collections for years—timeless pieces rooted in our Norwegian heritage. With classic designs and an enduring alpine spirit, these are the styles to return to, season after season.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"signature-1-4-zip-women","title":"Signature 1\/4-Zip Women","description":"\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eDesigner notes:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eThis season’s updated Signature 1\/4-Zip draws inspiration from the traditional Setesdal pattern, enhanced with sporty touches like contrasting white intarsia on the sleeves and side panels. Featuring a fitted silhouette, it’s perfect for pairing with ski or hiking pants for both performance and style on the move.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eQuality:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e100% Extrafine Merino Wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eFine knit quality (12-guage)\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eFully fashioned\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSüdwolle yarn\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eYKK zipper\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cb\u003eFit:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"\" style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eModel is wearing size S\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"\" style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eModel height: 175 cm | 5'9\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"\" style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eGarment length: 61.5cm | 24.2\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"\" style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eChest: 81 cm | 32\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"\" style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDesigned for a close fit\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMachine washable on wool setting, cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eUse special detergent for wool - No bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not soak, rub or wring\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDo not tumble dry\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eIron\/steam using a cloth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMay shrink up to 5%\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"We Norwegians","offers":[{"title":"Light Blue \/ XS","offer_id":48697627836657,"sku":"22870162","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ S","offer_id":48697627869425,"sku":"22870262","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ M","offer_id":48697627902193,"sku":"22870462","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ L","offer_id":48697627934961,"sku":"22870562","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Light Blue \/ XL","offer_id":48697627967729,"sku":"22870862","price":279.0,"currency_code":"USD","in_stock":false},{"title":"Off White \/ XS","offer_id":48697628000497,"sku":"22870175","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Off White \/ S","offer_id":48697628033265,"sku":"22870275","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Off White \/ M","offer_id":48697628066033,"sku":"22870475","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Off White \/ L","offer_id":48697628098801,"sku":"22870575","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Off White \/ XL","offer_id":48697628131569,"sku":"22870875","price":279.0,"currency_code":"USD","in_stock":false},{"title":"Navy Blue \/ XS","offer_id":45239891558641,"sku":"22870160","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ S","offer_id":45239891591409,"sku":"22870260","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ M","offer_id":45239891624177,"sku":"22870460","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ L","offer_id":45239891656945,"sku":"22870560","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Navy Blue \/ XL","offer_id":45239891689713,"sku":"22870860","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ XS","offer_id":46910096834801,"sku":"22870102","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ S","offer_id":46910096867569,"sku":"22870202","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ M","offer_id":46910096900337,"sku":"22870402","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ L","offer_id":46910096933105,"sku":"22870502","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Sand \/ XL","offer_id":46910096965873,"sku":"22870802","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XS","offer_id":48697627672817,"sku":"22870199","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":48697627705585,"sku":"22870299","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":48697627738353,"sku":"22870499","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":48697627771121,"sku":"22870599","price":279.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":48697627803889,"sku":"22870899","price":279.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0470\/2273\/5520\/files\/2287_lightblue.jpg?v=1789663308"},{"product_id":"signature-zip-up-men-new-colors","title":"Signature Zip Up Men","description":"\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eDesigner Notes:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eThe Signature ZipUp features our signature take on the traditional Norwegian Setesdal pattern, reimagined with the We Norwegians logo. Knitted in a washable merino wool from Südwolle, this piece offers a luxuriously soft, itch-free feel that’s comfortable enough to wear directly against the skin. Designed with ribbed side panels for a flattering shape and a slim fit silhouette, it’s perfect for layering under your ski jacket or wearing solo. Pair it with the Snø Zip-Up in a matching hue and your favorite ski pants for a sleek, coordinated look from slope to après ski.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eQuality:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e100% merino wool\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eFine knit quality (12-guage)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eFlat knit technique with jacquard pattern\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eSüdwolle yarn\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eFully fashioned\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eYKK zipper\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eThe model is wearing size M\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eModel height: 184 cm | 6'\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eGarment length: 70 cm | 27.6\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eChest: 103 cm | 39.8\"\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\n\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eDesigned for a regular fit\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eMachine washable on wool setting, 30°C\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"color: rgb(45, 49, 61);\"\u003e\u003cspan style=\"color: rgb(45, 49, 61);\"\u003eUse special detergent for wool - 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Knitted in our signature piqué fabric, it offers warmth, breathability, and a refined finish perfect for mountain adventures. 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