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THE JOURNAL
At We Norwegians we have a Passion for Merino wool. Explore the benefits of Merino and find out why we keep it as the core of all our products.
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INTRODUCING: LYNGEN - DESIGNING CLOTHING YOU CAN BUILD YOUR WARDROBE AROUND
In the ever-changing landscape of fashion, where trends come and go with the seasons, our commitment is to create fabrics that last...
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Meet our Co-Founder and Creative Director: Tove Grane
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to...
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When Tove and her husband,Ăyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.
"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Tove Grane - Co-Founder and Head Designer
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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you donât have to wash your wool garments often, itâs good for our planet.Â