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MATERIAL SCHOOL
Ever turned a garment inside out and not really understood what type of fabric it is made of...

Rethinking Black Friday
We started We Norwegians with the mission to change the way apparel is consumed, slowing down the...

Bonneville Salt Flats Photo Shoot
Read about our windy day on the Bonneville Salt Flats..
As we drove out onto the Bonneville Salt ...

Why Merino Wool?
WHY MERINO WOOL?At We Norwegians Merino Wool has always been our fiber of choice - blending a Nor...

Material school - Tencel
Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harv...

We Norwegians’ latest venture: Park City Utah
Soon we will be opening the doors to our very first We Norwegians Flagship store in the US! Our n...

Material school - Silk
Ever turned a garment inside out and not really understood what type of fabric it is made of? Whi...

Opaform
Situated in Sandviken - Bergen - surrounded by old colourful (slightly run down) wooden houses; O...

Material School - Wool
Merino wool comes from the Merino sheep. A breed prized for its wool. There are more than ten dif...

Letter from California
Meet Ailin - our girl in California.
As the We Norwegians team member who is lucky enough to be r...

A thunderstorm in the fjords.
Take one Norwegian “hulder” (wood nymph), one photographer, one cinematographer and a Norwegian...