Your cart is empty
Meet our Co-Founder and Creative Director: Tove Grane
October 11, 2023
Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion,...
We Norwegians Admin
My Breezy Summer with Ella Grane
July 8, 2023
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on...
Busting 4 Merino Wool Myths
June 23, 2023
Busting 4 merino wool myths Are you a sucker for high-quality fabrics that are good for the planet? Get ready to discover merino wool –...
We Norwegians Brand Story
We Norwegians is a Norwegian knitwear company, based in Voss, Norway. We specialize in the design and production of premium merino wool products. The idea...
Spring/Summer 2023 Look Book
April 6, 2023
The Scandinavian Luxury. Discover our Look Book for Spring/Summer 2023 collection. Inspired by the Norwegian summer time - both the land and the water....
Spring Trends 2023
Discover We Norwegians' Early-Spring Collection Spring is finally arriving! Yet, between winter and spring, there is always an undefinable mid-season approaching. And as all of...
January 21, 2023
Sundance film festival is finally back in person this year after two years of being mostly online! We felt it was only appropriate to kick...
Rethinking Black Friday
November 25, 2020
We started We Norwegians with the mission to change the way apparel is consumed, slowing down the industry of fast fashion and over-consumption. ...
Bonneville Salt Flats Photo Shoot
May 19, 2020
Read about our windy day on the Bonneville Salt Flats.. As we drove out onto the Bonneville Salt Flats, located just outside Salt Lake City,...
Why Merino Wool?
January 30, 2020
WHY MERINO WOOL?At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces...
Material school - Tencel
February 28, 2019
Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian...
We Norwegians’ latest venture: Park City Utah
November 1, 2018
Soon we will be opening the doors to our very first We Norwegians Flagship store in the US! Our newest location can be found on...