Made to Move: We Norwegians Tennis Collection

Inspired by the dynamic energy of Chelsea, home to our third flagship store opened last autumn, this collection reflects a community where tennis and padel are more than sports—they’re a way of life.

While these games are deeply rooted in the UK’s urban culture, they’re also thriving in Norway. Both tennis and padel have seen a rise in popularity, as Norwegians embrace active outdoor lifestyles.

Tennis, with its legacy and discipline, continues to thrive—especially in cities like Oslo, Bergen, and Stavanger. The rise of players like Casper Ruud has only sharpened the country’s focus, bringing a fresh, aspirational energy to the court.

Meanwhile, padel - effortless, social, fast-growing, has swept through Scandinavia in recent years, embraced by a new generation looking for movement without rigidity. While many courts remain indoors, summer brings the game outside—onto rooftops, by the fjords, and into the sunlight.

It’s this intersection of tradition and momentum that inspired our collection. Designed for those who move with intention—on and off the court. Pieces that blend technical performance with understated luxury, rooted in natural fibers and tailored silhouettes.

This exclusive tennis collection by We Norwegians is a seamless fusion of sport and style—meticulously designed to complement the dynamic movements of tennis and padel. Each garment is made from carefully selected premium fabrics, including breathable cotton, innovative cotton-merino blends, soft cashmeres, and our signature merino wool blended with coolmax—chosen not only for comfort, but for their performance and timeless appeal.

Inspired by the effortless elegance of 1960s and 70s sportswear, the collection channels a retro-modern aesthetic that reflects We Norwegians’ commitment to elevated, functional design.

“I always thought that 60’s and 70’s fashion was so cool and so we tend to draw a lot of our inspiration from that era”

Tove Grane

Every piece offers remarkable versatility—whether you are courtside, or for a post-game lunch in the mountains, or just enjoying the golden hour on the terrace, these styles move with you, always in refined form.

This is sport-infused sophistication, redefined for the modern lifestyle and après sport moments.

This collection is more than just sportswear – it is a tribute to movement, elegance and ease. A reflection of our values, our heritage, and how we design with intention.

“With this collection, we wanted to create pieces that feel effortless—something you can throw on for a match and still feel great grabbing a coffee afterward. We’ve chosen fabrics and fits that move with you and look good doing it. Because who says sportswear can’t be stylish?” 

- Tove Grane

At We Norwegians, sport isn’t a trend. It’s a lifestyle. And this collection is made to travel with you—wherever the season takes you.

Explore the collection - crafted for performance. Designed for lifestyle.