FW23 Featured New Arrivals
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When Tove and her husband, Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.
"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."
Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.