FW23 Featured New Arrivals
Shop the look

Shop the look

Blog posts

My Breezy Summer with Ella Grane
As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comfortab...
Read more
Are you a sucker for high-quality fabrics that are good for the planet? Get ready to discover merino wool – and bust some myths about the ultimate fiber year round! – Wearing a t-shirt in 100...
Read more
We Norwegians is a Norwegian knitwear company, based in Voss, Norway. We specialize in the design and production of premium merino wool products. The idea beh...
Read more

When Tove and her husband, Øyvind, started developing the concept for We Norwegians, the aim was to make garments they were proud of, both in terms of design, carbon footprint and the human aspects.

"Merino wool has amazing, natural benefits that are far more complex than any other man-made fiber. At the same time, it looks fantastic and is super versatile."

Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.
