Ethical. Sustainable. Contemporary
We Norwegians represents a lifestyle, it represents a distinct set of values, and it represents our cultural heritage.
Wool is the one fiber that stands out to me the most. Wool is a miracle of nature with natural capabilities that are completely mind blowing!
Create designs that were beautiful, clothes that people would want to wear. Perfect basics that can be worn for a long time, that I can combine in a number of ways.
While most of our best selling products are 100% Merino, when developing blends we strive to source eco-friendly blends or use least amount of synthetics as necessary.
We partner with likeminded factories that operate under EU standards to ensure socially responsible production methods.