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News from the blog

The Journal

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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Tove at We Norwegians' Showroom at PFW
FW25

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

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We Norwegians at Paris Fashion Week 2025 - A glimpse of the Louvre museum in Paris city
FW25

We Norwegians Takes On Paris Fashion Week 2025

January 2025 – We Norwegians reached a new milestone - our FW25 collection debuted at Paris Fashion Week 2025 , solidifying our place as a leader in Scandinavian luxury fashion.

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