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Article: The Story of Kautokeino: Boiled Wool and Modern Luxury

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

At We Norwegians, every collection begins with a story—one rooted in our Nordic heritage yet open to inspiration from global artistry. The Kautokeino Collection—featuring boiled wool jackets, vests, and ponchos—is a celebration of tradition, craftsmanship, and timeless design.

The Beauty of Boiled Wool, Inspired by Global Artistry

Central to this collection is buttery-soft boiled wool, a fabric steeped in history and valued for its unique properties. Unlike ordinary wool, boiled wool undergoes a special felting process that makes it denser, warmer, and more durable, while retaining an incredible softness. Naturally wind- and water-resistant, it offers unmatched comfort in crisp fall weather or snowy après-ski evenings. Breathable and long-lasting, boiled wool remains one of nature’s most functional textiles—and we’ve reimagined it in modern, wearable silhouettes.


What makes the Kautokeino Collection truly stand out are the intricate jacquard patterns woven into each piece. These striking motifs are inspired by Indigenous American art, bringing a sense of depth and cultural connection to the garments. Each jacket, vest, and poncho becomes not just outerwear, but a wearable work of art.

"The inspiration for the jacquard pattern on the Kautokeino collection was initially inspired by the Norwegians Sámi culture, but as I kept building up on that, it started to move more toward Indigenous Native American art. It resulted in a perfect blend of Norwegian heritage and global artistry."

Tove Grane, Co-founder and Creative Director

A Name with Meaning

The collection is named after "Kautokeino", a small town in northern Norway that carries deep ties to Sámi culture and tradition. Known for resilience, artistry, and a close relationship with nature, Kautokeino represents the same spirit that drives our designs: clothing that lasts beyond seasons and trends, telling stories of heritage and craftsmanship.

From Fall Days to Après-Ski Nights

Whether paired with jeans for a relaxed city look or styled over ski pants and boots in the mountains, the Kautokeino pieces are as versatile as they are striking. Designed to transition seamlessly from chilly autumn mornings to cozy après-ski evenings, they bring both comfort and character to your wardrobe.


The Kautokeino Collection is more than clothing—it’s a bridge between tradition and modernity, a testament to Nordic craftsmanship and cross-cultural artistry. These pieces are built to be lived in, loved, and passed down—true investments in style and heritage.

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Tennis racket, with tennis balls on a tennis court
Merino wool

Made to Move: We Norwegians Tennis Collection

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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