Cover story · SNOW Magazine · Winter 23/24
History’s most successful skier, Mikaela Shiffrin, on the cover of Snow Magazine
Photographed by legendary photographer David Yarrow for SNOW’s winter issue, Mikaela wears our 1977 World Cup Sweater.
Discover Dovre
The Dovre Faux Fur Jacket
Classic alpine style, a contemporary edge. With plush faux fur and a modern bomber silhouette, Dovre brings statement-making texture to après-ski and everyday dressing.
EXPLORE NEW COLLECTIONS
MADE FOR LIFE IN MOTION
Discover the We Norwegians Fall/Winter 2026 collection for women and men, rooted in the premium merino wool knitwear that first defined our Norwegian brand. From merino wool sweaters and luxurious cashmere to technical ski jackets and ski pants, the collection combines Norwegian heritage with modern style and function. Designed for city days, mountain slopes, après-ski and cabin weekends—made to go wherever winter takes you.
FW26 - AN ODE TO HERITAGE
“With FW26, we wanted to take a little step back in time and revisit some of the things that have always felt special to us. We looked to our heritage, to old favorites, traditional patterns and pieces that carry a sense of nostalgia, and brought them into today in a new way. It’s a collection that feels very close to who we are; rooted in where we come from, but made for how we live now.”
- Tove Grane, Co-founder & Creative Director
Press
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“An all-important but not often-seen component of ski-wear: baselayers… even if you don’t ski, pieces can be worn like knitwear.”
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“Base layers are a vital component of any ski wardrobe and some of our favourites come from We Norwegians.”
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Featured in ELLE's Ski Feature alongside Dior, Gucci and Khaite.
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RETAIL LOCATIONS
LONDON
Located on King's Road in Chelsea, our London flagship brings Scandinavian knitwear and technical luxury apparel to one of the city's most iconic shopping destinations. Visit us to discover the latest We Norwegians collections, inspired by Norwegian mountain heritage and designed for modern city and alpine living.
ASPEN
Located in the heart of Aspen, our boutique offers luxury Norwegian knitwear and technical apparel designed for life in the mountains. Discover timeless Scandinavian design, natural performance fibers, and elevated essentials for every season in one of the world's premier alpine destinations.
PARK CITY
Visit our Park City store on historic Main Street, where premium Norwegian knitwear meets one of America's most celebrated mountain towns. Explore year-round collections designed for skiing, outdoor adventures, and everyday luxury, with personalized service from our local team.
News from the blog
The Journal
Telemark Sweater: Norwegian Ski Heritage Reimagined
The Telemark Sweater and Cardigan are modern merino wool knits inspired by traditional Norwegian patterns and the region that helped shape skiing as we know it today. For WE NORWEGIANS, the name T...
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EMU x WE NORWEGIANS — A Collaboration Built on Nature
Two distinct brands. Two different corners of the world. One shared instinct: look to nature.
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The Legacy of the 1977 World Cup Sweater
At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...
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