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NEW ARRIVALS

Discover the collection

The We Norwegians Geilo BoyFriend Sweater for women in beige, made from Extrafine Merino Wool, features long sleeves with ribbed cuffs, hem, and neck, and is shown flat on a light background.A person wears the We Norwegians Geilo BoyFriend Sweater for women in beige extrafine Merino wool with ribbed cuffs and hem, paired with matching pants, against a plain light background. Their face is partially out of frame.
Geilo BoyFriend Sweater women Sale price$330.00
Color
The We Norwegians Geilo Jogger women’s pants feature a beige cozy knit, drawstring waist, ribbed cuffs, and relaxed fit jogger style, shown on a plain light background.A woman wearing We Norwegians' Geilo Jogger stands against a plain light background, styled with a beige sleeveless turtleneck sweater and brown slip-on shoes.
Geilo Jogger women Sale price$300.00
Color
The We Norwegians Signature Zip Up Men is a grey Merino wool sweater with a quarter-zip collar, dark Norwegian Setesdal patterns on the chest and arms, ribbed cuffs and hem, and a subtle logo patch on the left sleeve.The We Norwegians Signature Zip Up Men is a navy Merino wool sweater with red and gray Norwegian Setesdal pattern on the chest and sleeves, a small embroidered patch on the left upper arm, and a red inner collar.
Signature Zip Up Men Sale price$250.00
Color
We Norwegians_FW25_Women | The Kautokeino sweater in Navy blue | The sweater has a turtle neck and a striking jacquard pattern inspired by the Native and Indigenous American artModel wearing the We Norwegians Kautokeino Sweater women in chunky navy blue with geometric light blue and tan patterns, paired with off-white pants, against a plain light background.
Kautokeino Sweater women Sale price$460.00
Color
The We Norwegians Kautokeino Jacket for women is a navy boiled wool piece with a high collar and geometric jacquard pattern in light blue, beige, and brown, featuring symmetrical designs on the front, sleeves, and hem.A person wears the We Norwegians Kautokeino Jacket for women—a blue and brown jacquard-patterned boiled wool jacket with a high collar—paired with white flared pants and boots, standing against a plain, light background.
Kautokeino Jacket women Sale price$700.00
Color
The We Norwegians Kautokeino Poncho women features navy blue boiled wool with tan, beige, and light blue geometric patterns, wide sleeves, and an open front—perfect for your après-ski wardrobe.We Norwegians_FW25_Women | Model is wearing the Kautokeino poncho | Navy Blue in color with a jacquard pattern inspired by Native and Indigenous American art | Made with boiled merino wool | Front view against a white background
Kautokeino Poncho women Sale price$850.00
Color
The Hovden Sweater Men by We Norwegians is a tan après-ski half-zip sweater, featuring bold black, brown, and cream geometric patterns on the front and sleeves.A close-up of a person wearing the We Norwegians Hovden Sweater Men, a beige quarter-zip with a high ribbed collar and geometric black and brown chest pattern. The person's face is partially visible.
Hovden Sweater Men Sale price$400.00
Color
The We Norwegians Hovden Jacket Men is a tan, Sámi-inspired zip-up boiled Merino wool jacket with a high collar, two front pockets, and black geometric patterns with white accents on the chest, sleeves, and sides.A person wears the Hovden Jacket Men by We Norwegians—tan boiled Merino wool with black and white Sámi-inspired geometric chest and sleeve patterns—featuring a high collar, midweight warmth, and two front pockets, against a plain light background.
Hovden Jacket Men Sale price$600.00
Color
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We Norwegians_SS25_Model is wearing Team Chevron Polo with Ace Pants_Navy blue_Standing in a golf course

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News from the blog

The Journal

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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Tennis racket, with tennis balls on a tennis court
Merino wool

Made to Move: We Norwegians Tennis Collection

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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A Norwegian marina with boats docked
Coastal Collection

The Norwegian Seafaring Tradition: SS25 Coastal Collection

We have a story at We Norwegians that hits a chord, a story that we love listening to. This story begins with the sea, the forest, and a memory—one that continues to shape everything we create.

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