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NEW FALL COLLECTION

EXPLORE THE COLLECTION

GOOD FOR THE PLANET

BREATHABLE

GOOD FOR SKIN

ODOR FREE

BIODEGRADABLE

News from the blog

The Journal

We Norwegians | FW25 | Woman wearing Kautokeino poncho in black against a backdrop of snowy Geilo
FW25

The Story of Kautokeino: Boiled Wool and Modern Luxury

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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Tennis racket, with tennis balls on a tennis court
Merino wool

Made to Move: We Norwegians Tennis Collection

This season marks an exciting new chapter for We Norwegians. We’re proud to introduce our very first tennis collection, designed for movement, elegance, and modern performance.

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A Norwegian marina with boats docked
Coastal Collection

The Norwegian Seafaring Tradition: SS25 Coastal Collection

We have a story at We Norwegians that hits a chord, a story that we love listening to. This story begins with the sea, the forest, and a memory—one that continues to shape everything we create.

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